The Evolving Value of eTourism for Suppliers and Visitors

The tourism industry is known to have an extensive use of the Internet, both on the supply and on the demand side. The steady and fast emergence of the Internet has dramatically changed the business processes within the sector, forcing suppliers and intermediaries to adapt to a scenario in which visitors have multiple and more flexible choices regarding the search, planning, booking, and purchase of tourism services and products. This chapter explores the main impacts and trends that the dynamic use of the Internet within the tourism sector—the so-called eTourism—has originated in each of the sector’s main stakeholders, including suppliers, intermediaries, destination management organizations, and tourists.